February 12, 2020
EffWorks partners take brand building message to Australia
Key messages from the EffWorks initiative about the need to get businesses to invest more in brand building were warmly received at the Australian launch...
Read MoreFebruary 12, 2020
Key messages from the EffWorks initiative about the need to get businesses to invest more in brand building were warmly received at the Australian launch...
Read MoreNovember 15, 2019
The growth of ad technology has led some to downgrade the importance of planning for marketing activity to appear in specific contexts. As part of...
Read MoreSeptember 19, 2019
Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe...
Read MoreThe Football Association’s Kelly Simmons MBE, the film critic and broadcaster Mark Kermode, and Habito’s CMO Abba Newbery are the latest big name additions to...
Read MoreJune 11, 2019
Two new pieces of research from the EffWorks stable will be released at an event at the Cannes Festival of Creativity on 19 June. At...
Read MoreMay 28, 2019
Our sellout Breaking Brand event took place in New York in May 2019. Here are the presentations from our speakers. Janet Hull, IPA Director of...
Read MoreMarch 27, 2019
Peter Field, Brent Snider of System1, Phil Thomas, Chairman of Cannes Lions Festival of Creativity, Tina Moffett of Forrester, and Marsha Lindsay of Lindsay Foresight &...
Read MoreNovember 21, 2018
"We like what we see, but give us more US data," was the message from our friends in the US. This year's IPA EffWeek round-table in...
Read MoreOctober 10, 2018
EffWeek is an evidence-based marketing conference and this year we made a special effort to live up to that, releasing no less than five pieces...
Read MoreOctober 9, 2018
The EffWeek flagship conference has now left the building. As we hand the mantle of 'most important marketing event' of the day to the IPA Effectiveness...
Read MoreDrawing on interviews with leading marketers, researcher Fran Cassidy outlines the challenges and opportunities for collaboration between marketing and finance in the IPA report, 'Building...
Read MoreJune 21, 2018
THIS SURVEY IS NOW CLOSED. You can see the results here. The IPA and ISBA are collaborating to run the UK’s biggest survey into current...
Read MoreJune 13, 2018
We are now selling tickets for the EffWeek 2018 flagship conference. Visit our homepage and click on the button in the banner to see a...
Read MoreMay 11, 2018
UPDATE: Tickets are now available from our homepage. The EffWeek 2018 flagship conference will happen at CodeNode in London on 09 October. Satellite events will take...
Read MoreOctober 19, 2017
The IPA and their Effworks partners continued to set the agenda for marketing effectiveness at Effweek 2017. The event was a huge success with over 1,300...
Read MoreSeptember 28, 2017
Over the last year, we've been working hard on getting the marketing effectiveness message out there, forming partnerships around the world. Here's a summary of...
Read MoreJuly 17, 2017
Martin Deboo, Equity Analyst at Jefferies, Adam Ben-Yousef, Global Head of Marketing Effectiveness at Diageo, and Sheila Mitchell of Public Health England, are among some of...
Read MoreJune 15, 2017
The potential of marketing investments has never been greater. But brands are failing to leverage their true power by prioritising short term gains. That was the overriding finding...
Read MoreMarch 2, 2017
Effectiveness Week was always seen as the beginning of something much bigger. Today the IPA, with partners spanning industry bodies, clients and agencies, are excited to...
Read MoreFebruary 6, 2017
Effectiveness Week 2016 took place from 31 October - 04 November 2016. It was the inaugural event from the IPA's new EffWorks initiative, which promotes marketing...
Read MoreNovember 11, 2016
Janet Hull is the Executive Director of Effectiveness Week and Director of Marketing Strategy at the IPA. She argues that to create real change Effectiveness...
Read More“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”
Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”
David Wheldon, Chief Marketing Officer, RBS
“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”
Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK
“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”
Andrew Canter, Global CEO, BCMA
“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.
Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited
“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”
Chris Combemale, Group CEO, DMA