In the run-up to the publication of ‘Media in Focus’ by Les Binet and Peter Field, we take a look at one of the big changes in media consumption – the amount of time spent online, which has almost quadrupled over the last ten years.
Les and Peter presented their initial findings in a presentation at Effectiveness Week 2016 under the name ‘Media in the Digital Age’.
Recent years have seen a huge increase in the amount of time people spend online. The average adult now spends nearly 4 hours a day online.
The first chart looks at online behaviour by breaking downtime spent online into the main activities. As in real http://www.ordergenericpropeciaonline.com life, the online day is dominated by social interaction; the main thing that people do with their time is talking to one another. The big change here is that social media and online messaging have overtaken email as the preferred way of talking, and they now account for around 39% of time online.
Video is an increasingly important feature of social, and of internet time generally.
The second chart looks at how people are watching video, now that there are so many options available to them and compares the behaviour of young people to the whole population.
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Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
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David Wheldon, Chief Marketing Officer, RBS
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