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Martin Deboo, Equity Analyst at Jefferies,  Adam Ben-Yousef, Global Head of Marketing Effectiveness at Diageo, and Sheila Mitchell of Public Health England, are among some of the speakers confirmed for the EffWeek 2017 conference: Marketing effectiveness in the digital era, on 10 October 2017.

They’ll be joined by over 40 other speakers. IPA president and CEO of CHI & Partners, Sarah Golding will be speaking along with Sara Bennison the CMO of Nationwide and Marsha Lindsay of BrandWorks University.

Collage of some of hte speakers announced for EffWeek 2017
L – R: Peter Field, Sarah Golding, Sheila Mitchell, Dr Carl Dreisener, Marsha Lindsay

Carl Dreisener, marketing scientist will be bringing the point of view of the world renowned Ehrenberg-Bass Institute. And Les Binet and Peter Field will be there to debate new insights from their ongoing research.

Each year that it runs EffWeek is based on twelve months of R&D.  You are guaranteed to be exposed to new information and insights if you go, as well as high-class buy xanax online effectiveness speakers from across the marketing landscape, and sometimes, outside of it.

This year our R&D programme means that we’ll be:

  • debating further in-depth insights from Les Binet and Peter Fields ‘Media in Focus’ paper
  • presenting the results of a collaborative research project between the IPA and CIMA into marketing effectiveness culture
  • revealing a green paper written in conjunction with ISBA to create an action plan for clients and agencies to work together for greater effectiveness.

Tickets are now available from our dedicated events site. You can also be able to book for some of the many satellite events that will be taking place across the week.

Already confirmed is the Audience, Insight and Analytics Conference on Wednesday 11 October for those in pure measurement roles. And there are number of deep dives into different aspects of Les Binet and Peter Field’s new research.

Have a look at the full schedule  we’ll be adding satellite events over the next few weeks.




“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”

Bridget Angear, Joint Chief Strategy Officer at AMV BBDO

“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”

David Wheldon, Chief Marketing Officer, RBS

“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”

Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK

“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”

Andrew Canter, Global CEO, BCMA

“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.

Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited

“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”

Chris Combemale, Group CEO, DMA