October 27, 2017
Nigel Gilbert TSB on the client view of effectiveness at EffWeek 2017
A view from the top. Nigel Gilbert, CMO of TSB, sets out the vision of marketing as the engine for growth in customer acquisition and...
Read MoreOctober 27, 2017
A view from the top. Nigel Gilbert, CMO of TSB, sets out the vision of marketing as the engine for growth in customer acquisition and...
Read MoreNigel Gilbert chats about some of the things on his mind in marketing at the moment including AI and trust between agencies and clients. Nigel has...
Read MoreOctober 26, 2017
Watch this short interview to learn how the creative agency St Luke's and the online retail brand Shop Direct worked together to create a brand-led...
Read MoreWatch Kenyatte Nelson, CMO of Shop Direct, and Neil Henderson, CEO of St Luke's CEO on stage together. Together they tell the story of transforming Shop...
Read MoreA short interview with Fran Cassidy about her research for the IPA and CIMA, 'Culture First'. If you have a bit more time on your...
Read MoreThe first airing of new research findings, from the joint CIMA/IPA project - Culture First. Jessica Salmon of Telefonica and Fran Cassidy, research consultant, demonstrate...
Read MoreAdam Ben-Yousef is Global Marketing Effectiveness Director at Diageo. For the last 18 months, he has been leading a transformation programme at the organisation. In...
Read MoreOctober 10, 2017
Download here Culture First: How Marketing Effectiveness Works in Practice
Read MoreJanuary 26, 2017
Many of the debates at EffWeek 2016 touched on how to effectively builds brands in the long and the short-term. The final panel session of the event...
Read MoreDecember 15, 2016
Chris Hirst is the European and UK Group CEO of Havas, Chairman of Havas UK, and Chair of the IPA’s Effectiveness Leadership Group. He argues here...
Read MoreNovember 25, 2016
Steve Rowe, managing director of Kantar Vermeer talks about the central findings of their report Insights2020. The report studied how organisations created an insight-driven culture to...
Read MoreNovember 17, 2016
How do you move from an organisation that pays lip service to accountability to one that walks the talk, in every department, across every geography?...
Read MoreNovember 14, 2016
Marketing2020 – Organising for Growth focuses on identifying how business leaders can best align their strategy, structure, and capabilities to generate business growth. Read the Marketing2020 report...
Read MoreNovember 11, 2016
This panel considered how marketers can become truly influential in driving business transformation beyond the immediate domain of marketing - through culture and practice. Scroll down...
Read MoreOctober 20, 2016
Sera Miller, CEO of Material and Deputy Chair of the IPA’s Effectiveness Leadership Group, is a passionate believer in the unifying power of effectiveness. She...
Read More“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”
Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”
David Wheldon, Chief Marketing Officer, RBS
“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”
Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK
“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”
Andrew Canter, Global CEO, BCMA
“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.
Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited
“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”
Chris Combemale, Group CEO, DMA