October 30, 2018
Panel – Striving for a marketing effectiveness culture
Panellists from a media agency, financial analyst and an FMCG brand share and compare their experiences. The debate - what does it take to create a marketing...
Read MoreOctober 30, 2018
Panellists from a media agency, financial analyst and an FMCG brand share and compare their experiences. The debate - what does it take to create a marketing...
Read MoreAugust 7, 2018
Profit Ability: the business case for advertising, by Ebiquity and EffWeek partners Gain Theory, provides robust, impartial evidence of advertising’s ability to deliver shareholder value. It...
Read MoreOctober 27, 2017
The finance perspective on marketing effectiveness. Martin Deboo is a consumer goods analyst from the global investment bank Jeffries. Professor Patrick Barwise is a respected marketing...
Read MoreOctober 26, 2017
The first airing of new research findings, from the joint CIMA/IPA project - Culture First. Jessica Salmon of Telefonica and Fran Cassidy, research consultant, demonstrate...
Read MoreMay 31, 2017
'Media in Focus' by Les Binet and Peter Field is a new research paper on marketing effectiveness published on 14 June 2017. Les and Peter...
Read MoreNovember 25, 2016
Les Binet on the effects of short termism, the challenge to creativity and what actually makes brands grow. Les Binet is Head of Planning at...
Read MoreNovember 17, 2016
How relevant is marketing communication spend in a world where customer experience is the biggest driver of brand performance? How can all aspects of the...
Read MoreNovember 14, 2016
What basket of measures, scorecard or dashboards help you to measure marketing investments effectively? Our invited panel shared their different approaches to this Holy Grail...
Read MoreLes Binet and Peter Field have using decades of effectiveness data from the IPA Databank to conduct their influential research into marketing effectiveness. 'Media in Focus' was the...
Read MoreMarketing2020 – Organising for Growth focuses on identifying how business leaders can best align their strategy, structure, and capabilities to generate business growth. Read the Marketing2020 report...
Read MoreNovember 11, 2016
This panel considered how marketers can become truly influential in driving business transformation beyond the immediate domain of marketing - through culture and practice. Scroll down...
Read More“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”
Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”
David Wheldon, Chief Marketing Officer, RBS
“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”
Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK
“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”
Andrew Canter, Global CEO, BCMA
“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.
Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited
“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”
Chris Combemale, Group CEO, DMA