July 18, 2019
A hierarchy of brand metrics – Infographic
Not all metrics are created equal. Nor should we necessarily measure something just because we can. Gain Theory and EffWorks carried out research to see...
Read MoreJuly 18, 2019
Not all metrics are created equal. Nor should we necessarily measure something just because we can. Gain Theory and EffWorks carried out research to see...
Read MoreOctober 12, 2018
Longtime EffWeek supporters Google have put together a guide backed by research and case studies to help brands and agencies, get the most out of advertising on YouTube. Download...
Read MoreOctober 10, 2018
EffWeek is an evidence-based marketing conference and this year we made a special effort to live up to that, releasing no less than five pieces...
Read MoreOctober 9, 2018
EFFAQ's address some of the most challenging questions in marketing communications. They highlight key facts, data, and charts which will help you cut through the noise and...
Read MoreHow does creativity contribute to long-term growth? This is the question that Orlando Wood of System1 Group set out to find out. In partnership with...
Read MoreMeasurement Strategy in the Digital Era is a study into the marketing measurement capabilities of brands. Produced by Gain Theory in partnership with EffWorks a cross-section of senior...
Read MoreDownload Marketing effectiveness measurement in the digital era
Read MoreThis year at EffWeek 2018 we've published a quantitative analysis of the prevalence marketing effectiveness culture in agencies, brands and finance departments. The research looked for the...
Read MoreDrawing on interviews with leading marketers, researcher Fran Cassidy outlines the challenges and opportunities for collaboration between marketing and finance in the IPA report, 'Building...
Read MoreOctober 8, 2018
'Effectiveness in context' is Peter Field and Les Binet's latest foray into the IPA Databank. In it, they reveal the optimum balance of brand-building vs...
Read MoreOctober 4, 2018
Developing a measurement strategy for marketing effectiveness is a daunting task. The first thing you need to understand is, where your organisation sits on the spectrum of measurement...
Read MoreSeptember 20, 2018
System1 have been working with the IPA to assess how creativity contributes to long-term growth. The results, released at EffWeek this year, have even begun to...
Read MoreAugust 7, 2018
Profit Ability: the business case for advertising, by Ebiquity and EffWeek partners Gain Theory, provides robust, impartial evidence of advertising’s ability to deliver shareholder value. It...
Read MoreProfit Ability: the business case for advertising by Ebiquity and Gain Theory quantifies the impact that different forms of advertising have on the bottom line....
Read MoreJuly 27, 2018
We're partnering with WARC to bring you exclusive samples of content relevant to the effectiveness debate. To kick off the collaboration, WARC invites you to download...
Read MoreMarch 7, 2018
Here are the ten best charts on marketing effectiveness from the work of Les Binet and Peter Field as chosen by Tom Roach at BBH. Steal them,...
Read MoreOctober 26, 2017
A short interview with Fran Cassidy about her research for the IPA and CIMA, 'Culture First'. If you have a bit more time on your...
Read MoreDecember 1, 2016
Confused about what branded content is? This report by the BCMA, Oxford Brookes University and Ipsos Mori will help you to understand exactly what is meant...
Read MoreNovember 11, 2016
Like many marketing disciplines, content marketing is facing a crisis of measurement. The Effective Measurement Report looks at the areas of spend that are most...
Read More“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”
Bridget Angear, Joint Chief Strategy Officer at AMV BBDO
“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”
David Wheldon, Chief Marketing Officer, RBS
“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”
Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK
“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”
Andrew Canter, Global CEO, BCMA
“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.
Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited
“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”
Chris Combemale, Group CEO, DMA