<< Back to Learning Resources
Approx Time

We are now selling tickets for the EffWeek 2018 flagship conference. Visit our homepage and click on the button in the banner to see a summary of the schedule and book your place.

EffWeek 2018 takes place at CodeNode in London on Tuesday 09 October. There will be other satellite events at a variety of locations during the rest of the week. You can currently grab an early bird ticket for the flagship conference for £350, a reduction of £150 on the full cost, as long as you register before 31 August.

The conference benefits marketers at senior levels. The best combination of attendees from your organisation would include someone with clout in or near the C-Suite or senior management team, along with someone who is directly managing marketing projects and campaigns on the coalface.

Here’s some feedback from the previous EffWeek conferences:

“Huge congratulations for what was just a phenomenal EffWeek last week. I thoroughly enjoyed the agenda and content, the speakers really were first class, and everyone I spoke to was so impressed by the calibre of what was going on. In my notebook I have a list of things I intend to action, and it isn’t often you come away from an industry event with such practical things you can do to make your business better.”
Managing Director of Insight

“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”




“Just what the industry needs, great collaboration between clients and agencies on the topics that drive business growth.”

Bridget Angear, Joint Chief Strategy Officer at AMV BBDO

“It’s great to see the IPA in the UK bring the whole industry and particularly the trade bodies together to focus on effectiveness. This new Marketing Effectiveness initiative will enable people across the industry to work together to build on best practice.”

David Wheldon, Chief Marketing Officer, RBS

“Effectiveness is a team sport, so it was great to see the industry in the widest sense, come together. In an increasingly diverse and fragmented world, only by using all parts of the brain will we solve effectiveness challenges and design our campaigns to deliver short and long term value. That’s why what happens next is important – if the IPA can help facilitate progress on this with a long-term initiative around Marketing Effectiveness, we’ll definitely crack it.”

Bart Michels, Global CEO Kantar Added Value and Country Leader Kantar UK

“The time spent at #EffWeek was extraordinarily effective. It was great to hear the diverse views from all areas of the industry. All tied together with the common themes of accountability and effectiveness.”

Andrew Canter, Global CEO, BCMA

“It has been a privilege to be part of the inaugural Effectiveness Week. The agenda is one which we at O2 UK feel passionately about. To see and hear perspectives across the industry demonstrates how the breadth of marketing effectiveness is increasingly being valued within businesses. Data, insight, social, customer experience, test and learn, ROI, these are all fundamentals and were covered expansively at the event”.

Sandra Fazackerley, Marketing & Consumer, Telefónica UK Limited

“The full week of effectiveness events brought into clear focus the need for marketers to use data and insight to achieve the key business objectives of growth and profits. Marketers today are in a better position to quantify their knowledge of customers and measure the ability of investments in marketing to increase brand and shareholder value.”

Chris Combemale, Group CEO, DMA